Player-Coach, Defining Strategy, and Driving Execution
20+ years leading enterprise SaaS and platform products. Proven track record defining product strategy, scaling product organizations, and delivering data-driven solutions across regulated and high-trust environments.
I Rapidly Diagnose, Create Clarity, Align Teams, and Re-Establish Momentum
I'm a player-coach leader who combines strategic vision with hands-on execution. Whether it's rebuilding a stalled product organization, modernizing a legacy platform, or launching a net-new enterprise capability, I lead by establishing operating rigor, fostering cross-functional alignment, and translating customer insight into impactful product outcomes.
My approach centers on listening-led leadership, transparent decision-making, and creating the conditions for teams to do their best work. I establish clear long-term vision while maintaining tactical agility, balance innovation with trust and reliability, and operate with a bias toward action and measurable results.
I thrive in environments that require both strategic thinking and hands-on problem-solving—whether that's coaching PMs through discovery, leading enterprise customer engagements, or making difficult people decisions to strengthen organizational culture.
What I Do
I rapidly diagnose organizational challenges, create clarity where there's ambiguity, align cross-functional teams around shared objectives, and re-establish execution momentum through structured operating models and data-driven decision-making.
What I Bring to Product Leadership Roles
Product Strategy, Vision & Roadmapping
Defining multi-year product strategies aligned to company objectives, customer needs, and market opportunity. Translating ambiguous business problems into clear product direction.
Enterprise SaaS & Platform Leadership
Building and scaling API-first, platform-based products serving large B2B customers in trust-critical, privacy-sensitive, and reliability-dependent environments.
Product Organization Leadership & Scaling
Hiring, mentoring, and leading high-performing product and design teams. Establishing operating rhythms, discovery practices, and delivery standards.
Cross-Functional Executive Partnership
Deep collaboration with Engineering, Design, Sales, Marketing, and Executive Leadership. Building trust through transparent communication and data-driven decision-making.
Customer Insight & Market Research
Translating qualitative and quantitative insight into clear prioritization. Balancing customer voice with strategic product vision and technical feasibility.
Data-Driven Execution & KPI Ownership
Establishing OKRs, KPIs, and success metrics to guide prioritization and iteration. Making decisions grounded in evidence while maintaining strategic conviction.
End-to-End Product Lifecycle Management
Ownership from concept through launch, optimization, and long-term growth. Balancing parallel investments across innovation, core evolution, and platform readiness.
Security, Privacy & Compliance
Experience delivering products in privacy-sensitive, reliability-critical environments. Leading SOC 2 compliance, enterprise security requirements, and regulated industry standards.
Problems I Solve
Organizations typically engage me when they face one or more of these challenges:
Strategy Lacks Clarity
Product vision is ambiguous or misaligned with company objectives. Stakeholders have competing priorities and no clear decision-making framework.
Roadmaps Stall at Execution
Teams create plans but struggle to deliver. Momentum is lost in process gaps, unclear ownership, or missing operating rhythms.
Teams Outgrow Structure
Product organization needs to scale but lacks the frameworks, leadership depth, or operating models to support sustainable growth.
Stakeholders Lack Alignment
Sales, Marketing, Engineering, and Product operate in silos. GTM launches lack coordination and enterprise customers receive fragmented experiences.
Platforms Need Modernization
Legacy systems must evolve without breaking existing customers. Technical debt threatens competitiveness but migration paths are unclear.
Decisions Lack Rigor
Product prioritization is reactive or intuition-driven. Data exists but isn't systematically leveraged. No clear accountability for outcomes.
My Operating Model
Listening-Led Discovery
I start by listening. I conduct stakeholder interviews, review existing data, and immerse myself in customer interactions to understand the real problems beneath surface symptoms. This builds trust and ensures my recommendations are grounded in organizational reality.
Transparent Decision-Making
I make decisions transparently using clear frameworks, documented rationale, and measurable success criteria. Teams understand not just what we're doing, but why—and how we'll know if it's working.
Structured Operating Rhythms
I establish predictable cadences for planning, review, and iteration. Whether it's weekly L10 meetings, six-week Shape Up cycles, or quarterly OKR planning, I create the structure teams need to execute with clarity.
Player-Coach Engagement
I don't just set strategy—I roll up my sleeves. I join customer calls, review designs, help debug prioritization, and make hard people decisions. I lead by example and build credibility through action.
Cross-Functional Alignment
I work closely with Sales, Marketing, Engineering, and Customer Success to ensure product roadmaps serve business objectives. I establish recurring touchpoints, clear communication channels, and shared success metrics.
Bias Toward Action
I value momentum over perfection. I ship iteratively, learn from data, and course-correct quickly. I'd rather make a reversible decision today than wait for perfect information tomorrow.
Let's Talk About Your Product Challenges
Whether you need strategic product leadership, team building, or execution support, I'm here to help. Let's discuss how I can add value to your organization.
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