Growth (B2C & SMB) Product Leadership

Scaling Growth Through Data-Driven Product Strategy

Growth is part science, part intuition. I've helped startups find their first 1,000 users and helped scale products past millions. The through-line is always the same: deeply understand your customer, then remove every obstacle between them and value.

Startups from 0-to-1 product development

40+

People managed across programs

$50M+

ARR managed across product portfolio

PLG

Product-Led Growth expertise

01 · Growth Philosophy

I Build Growth Engines Through Systematic Experimentation and Customer-Centric Development

I specialize in transforming product ideas into scalable growth engines that drive sustainable user acquisition, engagement, and monetization. Whether launching a 0-to-1 product, optimizing conversion funnels, or implementing product-led growth strategies, I combine data-driven experimentation with deep customer empathy to create products users love and recommend.

My approach centers on building systematic growth frameworks, establishing rapid experimentation cycles, and creating self-reinforcing product experiences that drive organic adoption. I balance growth velocity with product quality, ensuring that aggressive growth targets don't compromise user experience or long-term customer value.

02 · Core Growth Competencies

What I Bring to Growth Product Leadership Roles

Product-Led Growth (PLG) Strategy

Design and implement PLG frameworks that reduce customer acquisition costs while increasing lifetime value. Create self-service experiences that drive organic growth.

Self-service onboarding and activation flows
In-product upgrade prompts and value demonstration
Viral loops and referral program design
Freemium to premium conversion optimization

Growth Experimentation Frameworks

Establish systematic A/B testing programs, conversion funnel optimization, and rapid experimentation cycles that drive predictable, scalable growth.

A/B testing infrastructure and statistical rigor
Conversion funnel analysis and optimization
Growth hypothesis generation and prioritization
Rapid experiment design and execution cycles

User Acquisition & Conversion

Optimize acquisition channels and conversion funnels through data-driven insights. Partner with marketing to create seamless experiences that maximize conversion.

Multi-channel acquisition strategy and optimization
Landing page and signup flow conversion
Cohort analysis and user behavior tracking
Customer acquisition cost (CAC) optimization

Retention & Engagement Optimization

Design features and experiences that drive long-term user engagement and reduce churn. Implement behavioral analytics to identify retention levers.

Onboarding experience and time-to-value optimization
Feature adoption and engagement tracking
Churn prediction and intervention strategies
Lifecycle email and in-app messaging campaigns

Monetization & Pricing Strategy

Develop and optimize pricing models, subscription tiers, and revenue mechanisms. Balance user growth with revenue generation through strategic experimentation.

Pricing model design and optimization
Subscription tier structure and feature gating
Revenue per user (ARPU) growth strategies
Payment flow and billing optimization

Data-Driven Growth Analytics

Establish comprehensive analytics infrastructure, growth metrics frameworks, and data-driven decision-making processes that guide continuous optimization.

Growth metrics dashboard and KPI tracking
Customer journey mapping and analysis
Cohort analysis and lifetime value modeling
Growth attribution and channel performance

03 · When Organizations Bring Me In

Growth Challenges I Solve

Growth Has Stalled

User acquisition has plateaued, conversion rates are declining, or customer acquisition costs have become unsustainable. Need systematic approach to re-accelerate growth.

Product-Market Fit Questions

Uncertainty about whether the product truly fits market needs. Need to validate product-market fit through systematic customer discovery and data analysis.

Monetization Strategy Unclear

Struggling to convert user growth into sustainable revenue. Need to design and implement effective monetization strategies without harming user experience.

Retention and Churn Issues

Users sign up but don't stick around. High churn rates are undermining growth investments. Need to improve onboarding and long-term engagement.

Scaling Growth Operations

Growth team lacks structure, processes, or leadership. Need to build systematic growth capabilities and establish sustainable growth practices.

Data-Driven Culture Missing

Growth decisions are based on intuition rather than data. Need to establish analytics infrastructure and evidence-based decision-making processes.

04 · Growth Process

My Systematic Approach to Growth

A proven methodology for identifying, testing, and scaling growth opportunities through structured experimentation and data-driven optimization.

Growth Audit

Analyze current metrics, identify bottlenecks, and map the customer journey to uncover optimization opportunities.

Hypothesis Generation

Develop prioritized growth hypotheses based on data insights, user research, and competitive analysis.

Rapid Experimentation

Design and execute A/B tests and experiments with statistical rigor to validate growth opportunities.

Scale & Optimize

Implement winning experiments at scale while continuously monitoring and optimizing for sustained growth.

Systematic Learning

Document insights, build growth playbooks, and establish repeatable processes for ongoing optimization.

Let's Accelerate Your Growth

Whether you need to reignite stalled growth, optimize conversion funnels, or build systematic growth capabilities, I'm here to help. Let's discuss how proven growth product strategies can drive your success.

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